Crispy Cool isn’t just a beverage brand—it’s the dream of a family building something for their future.
Founded by husband-and-wife team Kenzie and Jason Holdway, Crispy Cool was born out of a simple idea: create a light, non-carbonated vodka water that people actually love to drink. What started as Kenzie mixing her own vodka-water favorites quickly grew into a full brand that reflects everything they value—quality, simplicity, great flavor, and a life built around the people you love.
Kenzie and Jason live in Woodstock, Georgia, with their golden retriever, Greyson, and were married in 2025. When they’re not working on Crispy Cool, you can usually find them on the lake, wake surfing, spending time on the boat, or planning their next adventure. Travel, outdoors, family, and building a meaningful life together are at the core of everything they do.
In today’s economy, it’s harder than ever for families to thrive on a single income. Every can—and every case—of Crispy Cool sold brings them one step closer to creating the stability needed for their future family. Their goal isn’t just to grow a successful beverage brand, but to build something that allows them to raise their kids with time, intention, and presence.
Crispy Cool is crafted at their Atlanta-based facility, LG Drinks, where they oversee production and continue expanding the brand throughout the Southeast.
For Kenzie and Jason, this journey is personal.
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